Negotiation Masterclass

Negotiation Masterclass

Regular price CHF. 3,000.00
Unit price  per 

Learn how to negotiate more successfully and close better deals with the techniques taught in this high-impact masterclass!

Our Sales Negotiation Masterclass is an intensive, interactive six week program in which we teach the most cutting-edge negotiation techniques, enabling you to close better deals faster.

The program consists of 6 Zoom sessions of 90 minutes each (one per week), as well as an exclusive Facebook group, in which particpants can post their questions, insights and recommendations in a community setting with like-minded professionals.

We currently conduct the Sales Negotiation Masterclass 6 times per year, with all Zoom sessions taking place on Monday evenings at 5 00 pm CET (Zurich, Switzerland). The specific dates and topics per session are posted in the exclusive Facebook Masterclass Group page on a regular basis.

As this is an evergreen program, you can join at any point in time and take or re-take the lessons when and as often as you like (for as long as we continue to offer this Masterclass in this format).

The 6 sessions are structured as follows:

Week 1: Setting Yourself Up To Win!

Planning, preparing and structuring negotiations quickly and effectively

Knowing how to get into the pole-position before the actual negotiation starts

Week 2: Engaging In Deep Dialogue

Understanding how to influence the decision-making process of the people you negotiate with

Learning how to identify the true motives and business drivers of your opponents

Week 3: Dealing With Power Play Tactics Effectively

Knowing how to deal with the power-play tactics used by today's corporate buyers

Understanding how to deal with price-pressure and to implement price-increases effectively

Week 4: Increasing Your Influence With The Power Of Reciprocity

Becoming able to read the nonverbal cues and body-language of your opponents

Learning how to structure psychologically attractive, interculturally effective trades

Week 5: Dealing With Conflict Creatively

Knowing how to manage, leverage and orchestrate cognitive tension creatively

Becoming able to accelerate the negotiation process and close better deals - faster!

Week 6: Developing A Winning Mindset

Managing your personal state and mindset with advanced mental training techniques

Increasing your success-rate through the power of focused intention


Your Bonus:

In addition, you will benefit from practical, pragmatic instructions on the use and application of advanced neuro negotiation, neural entrainment and priming techniques for successful business and sales negotiations.

Many participants say that this is our real "USP"!


Participants in our Sales Negotiation Masterclass typically include Global Sales Directors, B2B sales executives and key account managers. As we cover many international and intercultural negotiation scenarios in this Masterclass, clients for this program tend to work in multinationals blue chip corporations active in the chemical, pharmaceutical, financial, MedTech and IT industries.

Our Negotiation Masterclass provides participants with the essential conceptual framework they require to:

  • accelerate and increase their sales revenue and profit
  • negotiate and close better business deals - faster!
  • actively manage and reduce the risk of failure in their negotiations

Each session includes a 60 minute lecture, combined with a 30 minute Q & A opportunity to discuss the concepts and their practical application to real-life situations

The focus of the Masterclass is to teach advanced sales negotiation techniques in a very practical, hands-on manner, enabling the participants to transfer the insights they gain directly in to their everyday sales environment.